-
Title:
Fear of Persuasion -
Format:
Paperback -
Paperback Price:
19.95 -
Paperback ISBN:
2940124027 -
Paperback Dimensions:
8.5'' x 6.25'' - 116 Paperback pages
Research has demonstrated that advertising is far more beneficial than is usually believed, while its supposed defects are largely offset by market forces. Written in a semipopular style, taking an international perspective, and based on research by the author and others, this book addresses the most prominent policy issues raised by advertising--competition, consumer information, children, ad bans, and free speech.
John E. Calfee is a resident scholar at AEI.








