Super Size Con Man

Two weeks ago, I flew to a film festival in Austin, Texas, to watch what could be one of America’s hottest movies this spring: an engaging documentary called Super Size Me, which shows what happens when you stuff yourself for a month and don’t exercise.

The creator and star, Morgan Spurlock, won best director honors at Sundance, and Roger Ebert and Richard Roeper have given the movie two thumbs up. It won’t reach theatres until May 7, but the word of mouth is already deafening.

Here’s the premise: Spurlock eats only at McDonald’s and stays sedentary for 30 days. He gains 24 pounds, his cholesterol rises 40 percent, he feels lousy, and his sex life collapses.

The movie is certainly timely. The Centers for Disease Control just reported that the number-two cause of death in the United States after smoking is “poor diet and physical inactivity.”

But Super Size Me is not a serious look at a real health problem. It is, instead, an outrageously dishonest and dangerous piece of self-promotion. Through his antics, Spurlock sends precisely the wrong message. He absolves us of responsibility for our own fitness. We aren’t to blame for being fat; big corporations are! And the remedy, he suggests, is to file lawsuits and plead with the Nanny State and the Food Police for protection.

While the film demonizes McDonald’s and other restaurants, Spurlock’s weight gain and health decline have nothing to do with where he ate (after all, Robert DeNiro gained 60 pounds for his role in Raging Bull by dining at great restaurants in Italy), but rather with how much he consumed and how little he exercised (Spurlock even cut down on normal walking).

It’s no accident that Spurlock’s production company is called “The Con.” A prankster and scamster from way back, he briefly ran a program on MTV called I Bet You Will, where he paid people to do disgusting things.

He gave a woman $100 to eat a Madagascar hissing cockroach. A man got $25 for eating a clam out of a stranger’s armpit. Another woman shaved her head, combined the clippings with butter to form a gigantic hair ball and then ate it--for $250.

Sorry for the unappetizing detail, but it tells who this Morgan Spurlock really is. He presents himself as a socially concerned artist, but, in fact, he is up to his old tricks (among the scenes in Super Size Me are a rectal exam and a vivid vomiting sequence). This time, however, the person who cashes in isn’t the hairball eater; it’s Spurlock himself.

The math of weight gain is simple. Someone Spurlock’s size can eat 2,500 to 3,000 calories a day and maintain his weight. In the movie, he eats 5,000 to 5,500 calories a day. Nutritionists calculate that a man gains roughly a pound for every 3,500 extra calories, so roughly every three days, Spurlock overeats his way to an extra two pounds or more.

He could have gained that extra weight anywhere--at a health-food restaurant in Cleveland or at Taillevent in Paris. He could have burned off the extra weight if he had exercised, but he gives such a solution short shrift. He whines that it’s all Ronald McDonald’s fault, when really it’s a matter of calories in and calories burned.

In fact, it’s not easy to eat 5,000 calories at McDonald’s.

Consider this daily diet: a breakfast of Egg McMuffin, orange juice and coffee; a lunch of Big Mac, medium fries, Coke and hot caramel sundae; and a dinner of 10 chicken McNuggets, sweet and sour sauce, milk and Fruit ‘N Yogurt Parfait. Total calories, according to an excellent calculator on the McDonald’s website: 2,730. No skimping here. Now, double it (two Big Macs, 20 McNuggets) and you get a notion of what Spurlock ate every day.

He got fat. Duh!

The question is whether you fall for this sleight-of-hand trick, as many enthusiastic reviewers already have. Are you really as dumb as Spurlock and the agents of the Food Police who appear on the film--like lawyer John Banzhaf, who sees a tobacco-like pot of gold--think you are?

What Americans need is balance: Sensible eating plus exercise. Staying fit is a matter of personal choice and responsibility--which are just what this con man and his co-conspirators want to take away from you.

James K. Glassman is a resident fellow at the American Enterprise Institute.

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About the Author

 

James K.
Glassman
  • James K. Glassman is a visiting fellow at the American Enterprise Institute (AEI), where he works on Internet and communications policy in the new AEI Center for Internet, Communications, and Technology Policy.

    A scholar, diplomat, and journalist, Glassman rejoins AEI after having served as under secretary of state for public diplomacy and public affairs, during which time he led America’s public diplomacy outreach and inaugurated the use of new Internet technology in these efforts, an approach he christened “public diplomacy 2.0.” He was also chairman of the Broadcasting Board of Governors, the independent federal agency that oversees all US government nonmilitary international broadcasting. Most recently, Glassman was instrumental in the creation of the George W. Bush Institute, where he remains the founding executive director.

    Before his government service, Glassman was a senior fellow at AEI, where he specialized in economics and technology and founded The American, AEI’s magazine, which he led as editor-in-chief until his departure from AEI in 2007.

    In addition to his government service, Glassman was a former president of The Atlantic, publisher of The New Republic, executive vice president of US News & World Report, and editor-in-chief and co-owner of Roll Call. As a columnist for The Washington Post, Glassman wrote about political and economic issues. He was also the host of CNN’s “Capital Gang Sunday” and of PBS’s “TechnoPolitics.” In 2000, he cofounded TCS, a technology and policy website. His most recent book is “The Secret Code of the Superior Investor” (Crown Forum).


    Glassman has a B.A. in government from Harvard College where he was a managing editor of The Crimson.


     

  • Email: [email protected]

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