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Sunday, November 8, 2009
 
 
BOOKS
Competitive Strategies in the Pharmaceutical Industry
 
 
AEI Press
 
 
Paperback
 
9.5'' x 6.5''
 
400 pages
 
ISBN: 0844738832
 
 
Examination Copies
This volume examines various aspects of the continuing policy dispute and offers several views on the future of the pharmaceutical industry.
 

The growth of government programs and managed care has altered how pharmaceuticals are marketed and sold in the United States. Such change has shortened the expected revenue stream from most products--even though new technologies have increased both the cost and the medical attractiveness of those products.

Managers of government and private health care programs are looking for new ways to reduce the cost of drug benefits, while company R&D managers are seeking ways to speed the regulatory process and develop new markets to cover the increasing cost of research.

This volume examines various aspects of the continuing policy dispute and offers several views on the future of the pharmaceutical industry.

Robert B. Helms is a resident scholar at AEI.

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Table of Contents

  1. Introduction
  2. Generics and the Producer Price Index for Pharmaceuticals
  3. An Updated and Extended Study of the Price Growth of Prescription Pharmaceutical Preparations
  4. Measuring Quality Change in the Market for Anti-Ulcer Drugs
  5. The Uses and Abuses of International Price Comparisons
  6. Industrial Policy and International Competitiveness in the Pharmaceutical Industry
  7. R&D Productivity and Global Market Share in the Pharmaceutical Industry
  8. The Determinants of Research Productivity in Ethical Drug Discovery
  9. Prospects for Returns to Pharmaceutical R&D under Health Care Reform
  10. Measuring Pharmaceutical Industry Risk and the Cost of Capital
  11. The Effects of Research and Promotion on Rates of Return
  12. New Uses for Old Drugs
  13. The Leverage Principle in FDA's Regulation of Information
  14. Costs and Benefits of Cost-Benefit Analysis in Pharmaceutical Promotion and Utilization Decisions