Fear of Persuasion
A New Perspective on Advertising Regulation

  • Title:

    Fear of Persuasion
  • Format:

    Paperback
  • Paperback Price:

    19.95
  • Paperback ISBN:

    2940124027
  • Paperback Dimensions:

    8.5'' x 6.25''
  • 116 Paperback pages

Research has demonstrated that advertising is far more beneficial than is usually believed, while its supposed defects are largely offset by market forces. Written in a semipopular style, taking an international perspective, and based on research by the author and others, this book addresses the most prominent policy issues raised by advertising--competition, consumer information, children, ad bans, and free speech.

John E. Calfee is a resident scholar at AEI.

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About the Author

 

John E.
Calfee
  • Economist John E. Calfee (1941-2011) studied the pharmaceutical industry and the Food and Drug Administration (FDA), along with the economics of tobacco, tort liability, and patents. He previously worked at the Federal Trade Commission's Bureau of Economics. He had also taught marketing and consumer behavior at the business schools of the University of Maryland at College Park and Boston University. While Mr. Calfee's writings are mostly on pharmaceutical markets and FDA regulation, his academic articles and opinion pieces covered a variety of topics, from patent law and tort liability to advertising and consumer information. His books include Prices, Markets, and the Pharmaceutical Revolution (AEI Press, 2000) and Biotechnology and the Patent System (AEI Press, 2007). Mr. Calfee wrote regularly for AEI's Health Policy Outlook series. He testified before Congress and federal agencies on various topics, including alcohol advertising; biodefense vaccine research; international drug prices; and FDA oversight of drug safety.

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