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| Dimensions: 8.5'' x 6.25'' |
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| 116 pages |
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AEI Press
(Washington)
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| Publication Date: September 1997 |
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| Paperback |
| ISBN: 2940124027 |
| Price: $ 19.95 |
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Research has demonstrated that advertising is far more beneficial than is usually believed, while its supposed defects are largely offset by market forces. Written in a semipopular style, taking an international perspective, and based on research by the author and others, this book addresses the most prominent policy issues raised by advertising--competition, consumer information, children, ad bans, and free speech.
John E. Calfee is a resident scholar at AEI.
Table of Contents
Foreword
Introduction
Advertising and Competition
Advertising and Information: the Obvious and the Nonobvious
Advertising Under the Influence of Consumers and Competition
Advertising and Children
What Do Advertising Bans Accomplish?
Self-Regulation
Some Lessons for Regulation
Advertising and Freedom
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