State budget cuts have led to significant tuition increases, and student loan debt now exceeds the debt attached to credit cards. In response, policymakers have focused on helping debt-laden students pay off their loans, and shaming colleges with high tuition prices. But these policy fixes are temporary remedies that ignore the root cause of student debt: growth in the cost of college. After decades of maintaining affordability by investing increasing amounts in student financial aid, even President Obama has admitted that student aid investments cannot keep pace with rising tuition prices. This reality has focused the national debate on how to contain the cost of delivering a college education.