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View related content: Carpe Diem
1. Body Advertising: Young Japanese Women Rent Out Their Bare Legs as Advertising Space.
2. Animal advertising: Farmer Uses Sheep as Living Billboards
3. Renting out your last name: Young Entrepreneur Auctions Off His Last Name for 2013 to the Highest Bidder.
4. Tattoo body advertising: An Alaska man sells advertising space in the form of permanent tattoos on his face and body, and a New Zealand woman auctioned off a portion of her buttock to be tattooed with whatever the winner desired.
5. Air space: New York Times article on the market for buying and selling “air space” in Manhattan, it’s a big, multi-million dollar business. (HT: Dan Greller)
6. Paid subscription blog: In January, blogger Andrew Sullivan (1.2 million monthly readers) left the Daily Beast to start “a new experiment in web economics: no ads; no corporate owners; just readers paying for content they enjoy and value.” A one-year subscription for unlimited access to “The Dish” costs $19.95, or “more if you really love us.” As Andrew explained in a post on January 27:
“For the first time in human history, a writer – or group of writers and editors – can instantly reach readers – even hundreds of thousands of readers across the planet – with no intermediary at all.
Hence the purest, simplest model for online journalism: you, us, and a meter. Period. No corporate ownership, no advertising demands, no pressure for pageviews … just a concept designed to make your reading experience as good as possible, and to lead us not into temptation.
The meter that will be counted every time you hit a “Read on” button to expand or contract a lengthy post. You’ll have a limited number of free read-ons a month, before we hit you up for $19.99. Everything else on the Dish will remain free.”
According to this report, Sullivan generated “six-figure revenue in the first six hours hours after he first made his announcement and put out his call for sign ups.”
Watch a recent New York Times interview with Andrew Sullivan here.
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