John E. Calfee is a resident scholar at AEI. From 1980 to 1986, he served in the Bureau of Economics at the Federal Trade Commission. Mr. Calfee taught marketing and consumer behavior in the business schools of the University of Maryland at College Park and Boston University, and he was a visiting senior fellow at the Brookings Institution. He is the author of Prices, Markets, and the Pharmaceutical Revolution (AEI Press, 2000) and Fear of Persuasion: A New Perspective on Advertising and Regulation (AEI Press, 1997).

Janet A. Hoek is an associate professor of marketing at Massey University, New Zealand. Her research interests include the measurement of deception, regulation of advertising, social marketing, and research methodology, and she currently leads several research teams investigating aspects of advertising and marketing regulation. Ms. Hoek has been an expert witness in several trademark and passing off cases. Her research has appeared in Public Opinion Quarterly, the Journal of Public Policy and Marketing, and the Journal of Business Research (forthcoming). Ms. Hoek’s paper on the use of survey research in deceptive advertising cases was awarded the "Best Paper" prize at the 1998 Australian and New Zealand Marketing Academy Conference.

Robert Leitman is division president of health care and public policy at Harris Interactive, Inc. His work at Harris has included studies of education reform, the future of the American health care system, satisfaction of recently discharged hospital patients with their care, the future of medical student education, and the special needs and desires of America’s growing elderly population. Before joining Louis Harris & Associates, Mr. Leitman spent several years in the New York City Mayor’s Office supervising the policy, planning, operations, and coordination of all of New York City’s health, aging, education, and social service agencies. From 1984 to 1988, he served as executive director of the New York City Commission on the Year 2000, where he was the principal author, researcher, and editor of New York Ascendant, published by Harper & Row in 1988. Mr. Leitman has published his research extensively in journals such as Health Affairs, the New England Journal of Medicine, the Journal of American Health Policy, the Journal of the American Medical Association, and the Journal of Health Benefits. He has testified before both houses of Congress, presented his findings on television and radio, and lectured at the United Nations, numerous institutions of higher education, and civic, voluntary, and business groups throughout the United States. In addition to his professional publications, he has published several pieces of humorous writing, most recently in Snooze: The Best of Our Magazine, a parody of The New Yorker.

Edwin P. Slaughter is corporate director of market research for Rodale, Inc. and is director of research for Prevention magazine. He designs and conducts the company’s national and international health surveys, including Prevention’s annual projects assessing consumer reaction to DTC advertising. In addition, Mr. Slaughter oversees the company’s "Shopping for Health" surveys that have tracked the effect of health and nutritional concerns on food purchase behaviors for the past ten years. He has appeared on NBC, CBS, CNN, FOX, and numerous other media outlets to discuss health trends in America on behalf of Prevention magazine, Men’s Health magazine and other Rodale, Inc. publications.

Glen Wiggs is executive director of the Advertising Standards Authority in New Zealand. As a consequence of self-regulation on advertising by the ASA, government has accepted the organization and statutory jurisdiction of broadcasting advertisements has been repealed. A former senior partner in a Wellington legal firm, Mr. Wiggs has been undertaking marketing, export and management assignments since 1983. Major contracts during this period have included roles as executive director of the Export Institute, New Zealand; exporting and other consulting for the Minmetals Group of Companies in China and other exporting companies; and marketing assignments for the New Zealand Law Society and the Ministry of Works. Mr. Wiggs regularly conducts seminars on overseas agents and distributors, and he has written a number of papers on export law.